{"id":14761,"date":"2025-10-24T15:57:04","date_gmt":"2025-10-24T15:57:04","guid":{"rendered":"https:\/\/latinosreadytovote.org\/?p=14761"},"modified":"2025-10-24T15:57:06","modified_gmt":"2025-10-24T15:57:06","slug":"trumps-favorability-has-fallen-among-hispanics-since-january-a-new-ap-norc-poll-finds","status":"publish","type":"post","link":"https:\/\/latinosreadytovote.org\/?p=14761","title":{"rendered":"Trump\u2019s favorability has fallen among Hispanics since January, a new AP-NORC poll finds"},"content":{"rendered":"\n

By\u00a0ADRIANA GOMEZ LICON<\/a> and AMELIA THOMSON-DEVEAUX<\/a>, AP<\/em><\/p>\n\n\n\n

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President Donald Trump\u2019s<\/a> favorability has fallen among Hispanic adults since the beginning of the year, a new AP-NORC poll shows, a potential warning sign from a key constituency that helped secure his victory<\/a> in the 2024 election.<\/p>\n\n\n\n

The October survey from The Associated Press-NORC Center for Public Affairs Research<\/a> finds that 25% of Hispanic adults have a \u201csomewhat\u201d or \u201cvery\u201d favorable view of Trump, down from 44% in an AP-NORC poll<\/a> conducted just before the Republican took office for the second time. The percentage of Hispanic adults who say the country is going in the wrong direction has also increased slightly over the past few months, from 63% in March to 73% now.<\/p>\n\n\n\n

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The shift could spell trouble for Republicans looking to cement support with this group in future elections<\/a>. Many Hispanic voters were motivated by economic concerns<\/a> in last year\u2019s election, and the new poll shows that despite Trump\u2019s promises of economic revitalization, Hispanic adults continue to feel higher financial stress than Americans overall. Hispanic voters made up 10% of the electorate in 2024, according to AP VoteCast<\/a>, a survey of interviews with registered voters, and the number of eligible Hispanic voters has been growing rapidly in recent decades<\/a>.<\/p>\n\n\n\n

Alejandro Ochoa, 30, is a warehouse worker in Adelanto, California. He identifies as a Republican and voted for Trump last year, but he\u2019s now unhappy with the president. He criticized some of Trump\u2019s budget cuts<\/a>, adding that the cost of groceries<\/a> is too high and buying a home is still unattainable for him.<\/p>\n\n\n\n

\u201cHe was kind of relying on essentially the nostalgia of, \u2018Hey, remember, before COVID? Things weren\u2019t as expensive,\u2019\u201d Ochoa said. \u201cBut now it\u2019s like, OK, you\u2019re in office. I\u2019m still getting done dirty at the grocery store. I\u2019m still spending an insane amount of money. I\u2019m trying to cut corners where I can, but that bill is still insanely expensive.\u201d<\/p>\n\n\n\n

Declining approval on economy and immigration<\/h2>\n\n\n\n

Hispanic voters shifted toward Trump<\/a> in the last election, though a majority still backed Democrat Kamala Harris: 43% of Hispanic voters nationally voted for Trump, according to AP VoteCast, up from 35% in the 2020 presidential election, which he lost<\/a> to Democrat Joe Biden.<\/p>\n\n\n\n

But the poll now finds that Hispanic adults are slightly less likely to approve of Trump\u2019s handling of the economy and immigration \u2014 two issues that were major strengths for him in last year\u2019s presidential campaign \u2014 and their views of his overall presidential performance have slipped a little as well.<\/p>\n\n\n\n

In March, 41% of Hispanic adults approved of the way Trump was handling his job as president, but now that has fallen to 27%.<\/p>\n\n\n\n

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Over the past few months, Hispanic communities have also been a target of the president\u2019s hard-line immigration tactics<\/a>. The poll found that Hispanic adults\u2019 approval of his handling of immigration has declined slightly since March.<\/p>\n\n\n\n

Some see the two issues as linked. Trump\u2019s attacks on immigration have affected low-wage and high-skilled workers alike<\/a>, at a moment when the economy is already uncertain because of his erratic trade policies.<\/p>\n\n\n\n

Fel Echandi, of Winter Haven, Florida, is a behavioral specialist who identifies as a Democrat but sometimes votes for Republican candidates. He said he appreciates Trump\u2019s views on transgender issues<\/a>, including restroom access for transgender women.<\/p>\n\n\n\n

But he\u2019s concerned that Trump\u2019s immigration policies leave many people living in fear, with negative effects on the economy.<\/p>\n\n\n\n

\u201cA lot of people rely on immigrants to do labor in certain areas,\u201d Echandi said. \u201cWhen that gets affected, all prices go up. Our food costs more because of the costs to get people to do that work.\u201d<\/p>\n\n\n\n

The poll found particularly high levels of financial stress among Hispanic adults, compared with the rest of the country. More Hispanics say the cost of groceries, housing and health care and the amount of money they get paid are \u201cmajor\u201d sources of stress, compared with U.S. adults overall.<\/p>\n\n\n\n

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Favorability among Hispanic Republicans drops slightly<\/h2>\n\n\n\n

Views of Trump have even soured a little among Hispanic Republicans.<\/p>\n\n\n\n

In the latest poll, 66% of Hispanic Republicans said they have a \u201cvery\u201d or \u201csomewhat\u201d favorable view of Trump. That\u2019s a slight shift compared with where Trump stood in an AP-NORC poll from September 2024<\/a>, when 83% of Hispanic Republicans viewed him at least \u201csomewhat\u201d favorably. About 8 in 10 white Republicans had a favorable view of Trump in the new poll, which was unchanged from the year before.<\/p>\n\n\n\n

In another potentially worrying sign for the president, younger Hispanics and Hispanic men \u2014 two groups that swung particularly dramatically<\/a> toward him in last year\u2019s election \u2014 also see him a bit more negatively.<\/p>\n\n\n\n

About two-thirds of Hispanic adults under age 45 and Hispanic men now view Trump unfavorably, according to the new poll. That\u2019s a slight uptick from September 2024, when about half in both groups had a negative opinion of him.<\/p>\n\n\n\n

Other concerns about Trump\u2019s chaotic second term emerged in interviews.<\/p>\n\n\n\n

Teresa Covarrubias, a 65-year-old retired schoolteacher from Los Angeles, feels things are going in the wrong direction and said she was troubled by how some of Trump\u2019s actions have defied norms and may impact social safety net programs.<\/p>\n\n\n\n

\u201cMy major concern is the disregard for the Constitution and the law, and then also the level of cronyism,\u201d said Covarrubias, who is an independent voter. \u201cThe people at the top are just grifting and taking, and then there\u2019s the rest of us.\u201d<\/p>\n\n\n\n

Hispanic adults are more likely to prioritize immigration<\/h2>\n\n\n\n

There are signs in the poll that Trump\u2019s tough immigration approach may be alienating some Hispanic adults. Over the past few months, the president has doubled down on his pledge<\/a> of mass deportations, with escalating crackdowns<\/a> in Latino neighborhoods in cities including Chicago.<\/p>\n\n\n\n

The poll found that, in general, Hispanic adults are more likely to say immigration is an important issue to them personally. About two-thirds of Hispanic adults prioritize immigration, compared with about 6 in 10 white adults and about half of Black adults.<\/p>\n\n\n\n

And although their views on immigration enforcement aren\u2019t uniform, Hispanic adults are much less likely than U.S. adults overall to favor deporting all immigrants living in the U.S. illegally. About one-quarter of Hispanic adults support this policy, the new poll found, while roughly half of them are opposed and the rest don\u2019t have an opinion. Among U.S. adults overall, about 4 in 10 favor deporting all immigrants in the U.S. illegally, while 34% are opposed and about 2 in 10 don\u2019t have an opinion.<\/p>\n\n\n\n

Rick Alvarado, 63, a Republican who lives in San Diego, says he still supports Trump and praised his actions to cut public spending. Alvarado, a property manager, is behind Trump\u2019s immigration crackdown<\/a> in cities including Los Angeles and Chicago, saying he believes some immigrants are involved in organized crime.<\/p>\n\n\n\n

But he added that he would like to see a solution for those without criminal records to obtain legal residency status.<\/p>\n\n\n\n

\u201cThe people who are productive should have a pathway to stay here somehow,\u201d Alvarado said.<\/p>\n\n\n\n

.<\/p>\n\n\n\n

The AP-NORC poll of 1,289 adults was conducted Oct. 9-13, using a sample drawn from NORC\u2019s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.8 percentage points. The margin of sampling error for Hispanic adults overall is plus or minus 6.9 percentage points.<\/em><\/p>\n\n\n\n

\n\n\n\n

Adriana Gomez Licon writes about national politics for The Associated Press. She is based in Florida.<\/em><\/p>\n\n\n\n

Amelia Thomson-DeVeaux is the AP\u2019s editor for polling and surveys.<\/em><\/p>\n\n\n\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

By ADRIANA GOMEZ LICON and AMELIA THOMSON-DEVEAUX, AP President Donald Trump’s favorability has fallen among Hispanic adults since the beginning of the year, a new AP-NORC poll shows, a potential warning sign from a key constituency […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":14766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,70],"tags":[94,81],"class_list":{"0":"post-14761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-slider","8":"category-latino-vote","9":"tag-2026-midterms","10":"tag-latino-vote"},"_links":{"self":[{"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/posts\/14761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14761"}],"version-history":[{"count":1,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/posts\/14761\/revisions"}],"predecessor-version":[{"id":14767,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/posts\/14761\/revisions\/14767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=\/wp\/v2\/media\/14766"}],"wp:attachment":[{"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latinosreadytovote.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}